We now see billions of fewer birds than we did only half a century ago. Urban development poses risks to birds, with approximately 1 billion birds dying in North America from window collisions each year alone. Migrating birds unfamiliar with their surroundings are unable to see exterior window glass in their search for habitat.

Others are attracted to the reflective windows, mistaking them as an extension of the sky and trees. This inability to see the glass causes them to collide with the windows at full speed, which is most often substantial enough to be fatal.

With nearly two-thirds of North American birds at risk of extinction, now more than ever we have a responsibility to protect our feathered friends. Feather Friendly® Bird Deterrent Technology is a simple solution that makes a big mark when it comes to bird conservation.